i don't like to see the government overly dominate things. it creates bureaucracy, slows down innovation. one size doesn't fit all in health care or anything else. we're moving toward one size fits all and i don't think that is the way you should be going. >> mika brzenzski certainly wishes she could have been here for this because one of her big beefs with whole food is she can't find oreo cookies and coca-cola. i'm kidding. you know, she is -- >> there are perfekt -- >> if she does find them let me know because they shouldn't be there. >> whoa! the book is "conscious capitalism" john mackey, thanks. we appreciate it. more "morning joe" in a moment. meet the 5-passenger ford c-max hybrid. when you're carrying a lot of weight, c-max has a nice little trait, you see, c-max helps you load your freight, with its foot-activated lift gate. but that's not all you'll see, cause c-max also beats prius v, with better mpg. say hi to the all-new 47 combined mpg c-max hybrid. woman: what do you mean, homeowners insurance doesn't cover floods? [ heart rat